Posts Tagged ‘tips’

Primary Visual Components of Your Video

August 21, 2009 2 comments

Here is just a quick reminder of some of the key components that will make-up your video, which are addressed in more detail in What Audiovisual Components Best Support Your Video.


Establishing shots

  • Get a lot of them from different angles and with different movements (but remember to get static shots too)
  • Use  a tripod when possible for a smoother shot
  • If possible, try to get your subject in an establishing shot because it’s a nice transition into an interview
  • Remember that establishing shots are used to show the audience a location, so make it as clear as possible – extra long shots are great establishing shots.

Observational sequences

  • Film your subjects doing their everyday activities and interactions with other people.  Tell your subject not to look at the camera – eventually the subject will not notice you as much
  • Be patient with this type of filming.  The more time you spend with your subject, the more comfortable he or she will become with you and the better your footage will be.
  • Remember that it’s much better to see an event unfold in front of your eyes than have someone talk about it later. In other words, your observational sequences are usually more powerful than interviews because ACTIONS SPEAK LOUDER THAN WORDS.

B-Roll shots

  • B-Roll shots are similar to observational sequences but they are more used to add images over the content of your interviews. Think about what you’ve heard in your interviews and see if you can film images that illustrate the content of the interviews. REMEMBER THAT IMAGES ARE USUALLY MORE POWERFUL THAN WORDS.
  • As with establishing shots, try to get b-roll from different angles and with different movements.

Cutaway and Reaction shots

  • Cutaway shots are similar to B-roll but filmed at the same time and location that the interview is taking place.  After your subject has finished his/her interview, ask one or two more questions that aren’t important and focus camera on subject’s hands, feet, or other objects within the room.
    Reaction shots are used when your subject is talking to another person or group.  After you have filmed your subject speaking, be sure to get shots of people listening to your subject.  These reaction shots can be taken at any time while the subject is speaking and help convey interest and emotion to what the subject is talking about.

What Next? Holding Your Camera

Content adapted from the original guide, which was produced for a WITNESS-HURIFO Training in July 2005 by Bent-Jorgen Perlmutt.

Setting SMART Objectives

August 13, 2009 2 comments

A helpful way to think about your campaign and the added value of video is to see whether your goals and objectives are SMART – Specific, Measurable, Achievable, Realistic and Time-bound.  It’s also essential to think about your audience in the same way – be as focused and specific as you can about who they are, and work out if, when and how you can reach them.

SMART objectives should be:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

Here are examples of some non-SMART objectives and how to make them ‘SMART-er

  • NOT Specific Empower students to do environmental accountability research in Brazil
  • Specific Provide technological support to Brazilian film students to help     document corporate violations of environmental laws in south and southeast Brazil and place this evidence before national stakeholders including …
  • NOT Measurable: The video screening should evoke more uplifting responses from the public.
  • Measurable: The video screening will secure a 15% increase in participation in local community dialogues in this location over the next six months
  • NOT Achievable: The video will make officials act to push for ratification of the Kyoto Protocol.
  • Achievable: During our advocacy briefing, we will provide a video report with accompanying recommendations for interim steps to support the upcoming legislative debate on ratification
  • NOT Realistic: Attendance at  our video events will  quadruple last year’s attendance.
  • Realistic We should aim for a 5% increase in attendance for this year’s video event while maintaining our routine efforts.
  • NOT Time-bound We aim to have the anti-discrimination law past as soon as possible.
  • Time-bound We aim to have the anti-discrimination law passed by August 1st, 2009.

What Next?  Plan Your Video

Top 15 Interviewing Tips

August 10, 2009 5 comments

Top 15 Interviewing Techniques and Reminders

  • Good lighting and sound are key:  LOOK AND LISTEN CAREFULLY
  • Source light should always be BEHIND YOU when looking at your interviewee
  • Use a tripod (really!)
  • Use headphones to listen for sounds and turn off noises that you can control
  • Use the “rule of thirds” (Watch a video featuring info on lighting, background, shots (1/3 rule, composition) (6:39)
  • Keep your subject in a medium to medium close-up shot
  • Don’t move camera or zoom unless absolutely necessary
  • First question: CONSENT (see informed consent section)
  • Second question: INTRODUCTION and ask them to say and spell their name and affiliation (i.e. organization)
  • Make sure all your questions are OPEN ENDED (not yes or no) and have your subject answer in COMPLETE SENTENCES (tell them to do so if you have to)
  • Prepare a list of questions beforehand – and ask them all!
  • Don’t interrupt your interviewee – unless essential
  • ALWAYS ask the interviewee “is there anything you’d like to add?”
  • Keep silent during an interview
  • Log your interview and mark your tape(s)!

More in-depth resources on conducting an interviews


Info on indoor and street interviews, different shots (2:56)

good instructions on how to interview (setting, lighting, where to look etc) (2:33)

Click here to view a more detailed guide on how to film interviews

Another interview guide

Learn how to prepare for interviews and how to conduct the interview

What Next? Informed Consent