4: Edit

To start, please watch this video intro to editing from WITNESS to get an idea of the ways you can optimally edit your advocacy video.

Once you’ve pulled together all the footage you need, the next step is to turn that raw video into the video you’ve been envisioning. As the Editing for Advocacy chapter of WITNESS’s Video for Change guide puts it: “Editing, or postproduction, is the process in which a film or video’s component parts—visuals, sound, word, music, and text—are woven together through storytelling and juxtaposition to create meaning.”

This is an extremely important stage in the making of your video. Editing is what gives your video coherence, direction, message, and the aesthetic appeal to help move your audience to create the change you want to see.

Follow the links below to find advice from WITNESS and others that takes you and your video from a digital camera or mobile phone file to a finished product.

5 Core Steps of Editing

What’s Next? Label and Log Your Footage

Additional Resources

Please check-out the Power of Remixing for Change and the Ethics of Remix Culture and you can also refer to “Reference of Editing Terms” and “Reference of Tech Terms” glossaries – especially if you’re a first-time editor.

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