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Video advocacy: using video to campaign for action
What are the similarities and differences between regular film-making and ‘video advocacy”? Both regular filmmaking and advocacy-filmmaking draw on power of clear and engaging stories that intrigue and interest their audience. The differences come down to why you make the film and how you intend to use it.
When we say ‘advocacy’ we are talking about a process to bring about change in policies, law or people’s behavior. So, video advocacy is about using visual media as a targeted tool that will engage people to create change. Video advocacy is optimally used together with other advocacy activities, such as press conferences, newsletters, brochures, lobbying (a focused effort to have government authorities or elected officials take some action that you want them to take), etc.